There’s a growing trend away from ‘stuff’. This isn’t just a trend of physical minimalism. We still live in a physical world and need a place to sleep, food to eat, clothes to wear. But it comes from a recognition that emotional/spiritual needs cannot to met through physical means. You’ve probably heard of emotional eating, hoarders, shopping addicts – these are all attempts to fulfil an unmet emotional need and they are all doomed to fail.